Rio Olympics 2040

$0.00

Design the branding elements for a 2040 summer olympic host city. Create the logo wordmark, pictograms for the six assigned sports, signage, tickets, badges, wayfinding signage, environmental design, and banner designs.

Design the branding elements for a 2040 summer olympic host city. Create the logo wordmark, pictograms for the six assigned sports, signage, tickets, badges, wayfinding signage, environmental design, and banner designs.

Rationale

The host city I got assigned for this project was Rio De Janeiro. I researched the different things that happen there and what city life is like as well as life at night.

The design approach was inspired by the idea of "The Olympics at Night.” For this, I used neon colors and tube like shapes representing neon signs that you might see in the city. I used bright bold colors, gradients, and outlines to create a cohesive set among each asset for this project.