Rationale
Feel Fresh is a new eco-friendly refill store located in big cities around the United States. It offers a unique experience for customers because they get to refill their favorite products in store without having to buy any new physical packages. This app is made to offer a quick and easy way to check out in-store while also being able to see the products offered without having to go to the physical store.
The design approach was inspired by eco-conscious products, the graphic elements reflect the natural ingredients that are used in the products. The logo is handwritten to feel more welcoming and it surrounded by patterns that are simple and organic. The color palette is light pastel colors that all stem from fruits, flowers, and nature items, to bring out the brands organic and natural feel. The brand mark was created through one line that forms a sprat bottle as well as an “f.” It was made to embody the idea of “feeling fresh” as you buy the products in the store, or browse the app.
Moodboard
Logo Sketches
Final Logo
